We've reinvented the sale of real estate projects
Strix.vision is an immersive visualization platform that combines Virtual Reality, Augmented Reality and the web to display entire buildings even when they do not yet physically exist.
About the
project
Strix is a platform developed to transform the marketing of real estate projects. It allows developers and architecture firms to showcase entire buildings through virtual tours, immersive experiences, and a commercial website, facilitating sales in the early pre-sale stages.
- Immersive viewing platform
- Real Estate / Real Estate Development
- UX/UI+
- Virtual Reality+
- Augmented Reality+
- Web Development
What was
he challenge?
The main challenge was developing a tool capable of communicating real estate projects clearly, realistically, and attractively before construction. Traditional methods—static renderings, technical drawings, or brochures—failed to convey the project's true scale or create an emotional connection with the buyer.
7Passionate experts
UX Researchers, UX/UI Designers, Web Developers, 3D and Virtual Reality Specialists.
“The biggest challenge was to achieve a powerful immersive experience without sacrificing usability or performance, while keeping everything integrated into a coherent digital ecosystem.”
Nicolás Felipe Dipierro3D Developer
Design an immersive, easy-to-use experience
We designed the information architecture and navigation flows prioritizing clarity and intuition. The goal was for any user to be able to navigate a virtual building independently, quickly understanding the project, its units, and its spaces. We conducted design iterations focused on reducing friction, guiding attention, and enhancing the immersive experience without competing with the visual content.
+ 8Interviews with Stakeholders
Interviews with potential buyers from Argentina, Spain, Chile, Peru and Canada
from Spain, Argentina, Chile, Peru, and Canada.
Integration of 3D and web experiences into a single product
We developed virtual tours using Unity and Three.js, integrated with a commercial website built on React and Next.js. The platform was optimized to offer a high level of realism while maintaining smooth performance across different devices. Using Strapi as the CMS allowed us to centralize the management of content, projects, and units, facilitating constant updates without the need for additional development.
OK, we understand
everything...
We created a digital ecosystem that combines rendering, interactive technology, and UX design to solve a real problem in the real estate market: selling projects before they even exist. Strix not only showcases properties, but also explains them, conveys value, and reduces buyer uncertainty at every stage of the process.
We accelerate the sale of real estate projects
Strix.vision enabled developers and sales teams to reduce buyer uncertainty and improve project understanding from the early pre-sales stages, directly impacting decision times and the quality of inquiries.
- –35%
Average purchase decision time
- +42%
Qualified consultations in early stages
- +58%
Length of stay in the experience
- +47%
Better understanding of the project based on feedback
See more
projects
“This is amazing, spectacular. This completely changes the industry.”
Leandro Gutiérrez
Director of Real Estate — Rotonda Group