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5 Things To Consider Before Buying Any Website

Buying a website is a very serious decision. It’s an investment. When you make an investment, you need to see all of the pros and cons. With websites, a pro would be a good Domain Authority; a con would be a site that is banned by AdSense.

Here are 5 things to look at before you purchase a site.

Parameters To Look At Before Buying A Website:

1. Domain Authority

Domain Authority matters a lot, especially if you want to get a sponsored review or some kind of high paying advertisement.

Moreover, finding a high DA site tells you that the site is well-optimized.

A site with a high Domain Authority is probably a high-quality site.

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2. Keyword Ranking

A website can rank for the wrong keyword and drive a lot of traffic, but these wrong-ranking keywords will never help you make money online. If your website is ranking for a correct and targeted keyword, you can convert visitors into sales.

Make sure you check out the Google Analytics data to analyze the landing pages and most popular pages. 5 Analytics Concepts You Need To Understand For Your Business.

Also, use SEMrush to check out the keyword profile attached to the domain.

3. Website Design

When it comes to starting a website, design is a key concern for most people.
However, its not just about the visual appearance, but also the overall user experience. According to the article Business Rebranding Guide, the importance of the brand in the success of a company is highlighted. Today, where social media plays a pivotal role in connecting with customers, its even more essential to stand out from the competition.
Therefore, when acquiring a blog or website, it is crucial to consider not only its current design, but also the possibility of additional investment to achieve a professional design that reinforces the brand and provides a quality user experience in the long term.

4. Twitter, Facebook, and Google Plus

Twitter, Facebook, and Google Plus

If I combined all social media traffic for ShoutMeLoud, it would contribute about 10% of our total traffic.
When a site has good content, people wont hesitate to share that content.
If a website isn’t popular on Twitter and Facebook, theres a good chance it lacks that community touch because the content isnt good. You need to make sure the content is of high quality, identifiable, and shareable.
According to the following article, both applications are located in the top 5 of the most downloaded applications by users so far in 2023, so it is necessary to have a good presence in social networks.

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5. Demographics


When you create a website/blog, you typically have a target audience in mind.

Example: If you are planning to make an e-commerce gadget blog, your target is probably tech-savvy young people. You also want to make sure those people can buy things without parental guidance (i.e. 18+).

You need to study the demographics of the website you’re buying and make sure there is a clear, well-defined target.

Bonus: Google Panda and Penguin Penalty

One important thing which you should check before buying a website is for a Panda or Penguin penalty. The Google Panda and Penguin updates penalized many sites for using black-hat SEO and other “unnatural” SEO methods.

While it’s not impossible to rescue a site that has been the victim of sketchy SEO, you may not want to spend the time, effort, and money to do so. Basic SEO Tips

You can use tools like SEMrush or PenguinTool to find if a website has been penalized.

These are very simple points, but a lot of people don’t consider them when purchasing an existing website.


«Harsh Agrawal (19 Oct, 2018). 5 Things To Consider Before Buying Any Website [Article Blog]. Obtained from»

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