Retail Platform for Loyalty
We design and develop a gamified loyalty platform for the retail sector, optimizing the user experience to boost engagement, retention, and the collection of first-party data in a simple, fast, and secure way.
about the
project
Marathon Sports is a leading sports retail brand in Latin America. They approached us to design and develop a gamified loyalty platform aimed at increasing engagement, customer retention, and the collection of first-party data during the soccer tournament. The solution allows users to interact with the brand, participate in predictions, and access benefits through a simple, intuitive, and mobile-first experience.
- Sports Retail / Customer Loyalty / Gamification
- Regional company
- UX/UI+
- WEB APP DEVELOPMENT (PWA)+
- INTEGRATIONS
What was
challenge?
The brand needed a digital solution that combines customer engagement, retention, and first-party data collection, integrating a seamless user experience with robust business operations. Additionally, it had to support a multi-country rollout, accounting for varying rules, benefits, and legal requirements.
.01
Strategy and User Experience
We begin with a Discovery and UX phase, where we define the strategy for the gamified loyalty platform by aligning business, marketing, and technology objectives.
We apply UX research and user experience design techniques to understand user navigation, behaviors, and needs, optimizing onboarding and the engagement flow.
In this phase, we also define the product rules, the logic for engagement, retention, and first-party data collection, along with a scalable architecture ready for multi-country operations.
.02
Interface Design and Digital Experience
We designed a user-centered interface, optimizing key workflows on the loyalty platform through gamification to maximize engagement and retention. We incorporated microinteractions, real-time feedback, and animations, creating a dynamic and intuitive experience with every action.
In addition, we developed a distinctive visual concept featuring 3D illustrations and sensory effects, creating an attractive, intuitive experience that aligns with Marathon’s digital universe.
User-centered UX/UI
Design aligned with the brand identity
Custom 3D illustrations and animations
We combine consulting, creativity, and technology to turn an idea into a business solution.
.03
Development of the digital platform
We developed a custom progressive web app (PWA) designed to deliver a fast, intuitive, and mobile-optimized experience. We combined UX/UI design and front-end development to create a loyalty platform capable of driving user engagement, participation, and retention.
The solution was built to scale to handle high traffic volumes, ensuring performance, accessibility, and a consistent experience across multiple countries.
Strategic collection of first-party data
Gamification to boost engagement and retention
Multi-country operations
.04
Technology that drives business growth
We designed a scalable backend development architecture capable of managing users, business rules, loyalty programs, and gamification mechanics from a single platform. We centralize information and processes to ensure efficient, secure operations that are ready to evolve.
In addition, we implement APIs and custom services that allow the solution to be tailored to the specific needs of each business and market.
Scalable architecture
Centralized management
Integrations and APIs tailored to each business
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“After weeks of hard work, lots of brainstorming, and support from the very beginning, we’ve finally made it a reality. [...] Desafío Marathon is the first initiative of its kind in our history and aims to lay the groundwork for a long-term project. [...] Thanks to the great work of Fabricio Defelippe and his team at Tuxdi.”
Diego Cárdenas
Regional Transformation Manager | Marathon Sports